1. I would just about give my right arm for a little more functionality on the backside of my shop. The combination of doing 90% custom/personalized work coupled with the 40% chance that a buyer will give me all required info in notes to seller is making me cuck0_0.
Etsy, I would kill for a little fly out box or note ability by each order so that I can keep up with who I'm waiting on, who I've contacted about payment, and extra details that need to be attached to the order.
2. A listing section that can be bulk edited to add timely promotion info, custom order lead time, instructions, etc. Since we can do a bulk edit on shipping profiles, could we add this?
3. A customizable intro to Conversations so I can remind customers (existing and new) what info I need when they're inquiring. I get so many vague convos that could be converted into sales if I could give the customer some info up front like:
I need to know what you want, what size, what time frame, where I'm shipping to, etc...
(Yes, I know there's Alchmey, but Alchemy is too cumbersome for my needs.)
Price of free item must be of equal or lesser value than purchased items. Free items don't go in your cart; they are added to your order when you request them in notes to seller. No limit on the number of free items you can get. If you decide, for example, to purchase 2 necklaces for $24.90 each... you can choose a free items totaling $49.80. I don't care how you get to that number, they just have to be from the BOGO Clearance section linked above.
While we all wait for the much-anticipated holiday rush to descend on us in our sleep, I put together a few ideas for making the most out of the customer you have TODAY. You can do 1 or all of these together or separately...
1. Send a freebie along with each order. Make sure it's something that people would want. Perhaps a scaled down version of another product or a sustainable marketing item like a magnet, etc. A thank you card goes a long way as well!
2. Invite customers to join your mailing list. (I've been using the PayPal Customer Service option, and I've added about 20 people since I started it. To do this, log into PayPal and go to: My Account/Profile/Selling Preferences/Custom Payment Pages/Option tab --> scroll down to see mailing list option.)
3. Send a coupon for their next purchase. You can do this by getting cheap biz cards printed as coupons or just put a label or paper coupon in the package. I often use labels because it allows me to customize my marketing materials. Most of the coupons I get from other sellers offer 5-10% off. I offer 15% off an order of $50 or more. Remember, not everyone will use their coupon, so there's no need to stress about what you offer. Send more than 1 coupon to encourage sharing and/or offer a referral discount. I offer my customers 15% off any item of their choice if they refer a new custom to me!
4. Send a brochure with FANTASTIC pictures of other products you sell. Perhaps offer a discount or coupon as part of the brochure. Using a brochure or postcard works nicely because people can easily show your products to folks who aren't online... co-workers in the lunch room, etc. You can keep it relative. If a person buys Lavender Body Butter from you, maybe send a brochure with pics/info on your other lavender products.
5. Invite your customer to a future secret sale--not too far in the future, say 2-3 weeks max AND/OR unveil a secret product and offer it early to your existing custom base.
6. Send along your Twitter and Facebook links...either on a card or via a convo/email when notifying about shipping.
7. If you have a significant customer base, send out a customer service/product survey and offer a nice coupon for customers that complete it.
8. Send samples of a new product and ask for feedback. This can be a great way to try out a new scent/flavor/color of something.
9. Offer an instant entry into a giveaway for their purchase. Advertise this in your shop announcement and be sure to give all details including if it's open to ALL customers regardless of location and what the opening and closing dates are for the draw. You could set up a giveaway each month for something small and automatically enter your customer in it when they purchase. Be sure to have a way that non-customers can enter as well.
10. Network with other ArtFire sellers who sell complimentary products to yours, not direct competition. Offer to trade freebies for each seller's customers. The more ties a customer has to ArtFire, the more likely they are to buy from you again!
These ideas were the result of a brain-storming session I had with myself today, lol. Hope they help. Have other ideas? Please share!
Sometimes when I'm editing the photos for my shop, I accidentally hit the wrong button and get something crazy. Half the time, I actually really LIKE the crazy versions. They make me see my work in a new way. Thought I'd share a couple of these cuckoo versions today! (I realize this should be Wordless Wednesday...but I had to explain it, lol!)
A&E has a new show this season called Teach Tony Danza. It's a documentary style show where Tony Danza becomes an English teacher in an urban Philly high school. The show is amazing. In 1991, I graduate from UNC-Chapel Hill with a degree in English Education and ended up spending my teaching years with children 0-5 instead of in a high school classroom. I have health issues that made it impossible for me to be the lone teacher in a classroom all day long. When I watch this show, it makes me wish I was back student teaching again. He's teaching John Steinbeck's Of Mice and Men and I taught The Pearl. He's dealing with children who fall ALL over the developmental spectrum, and I taught the exact same kids here in Hillsborough, NC, a very rural school. I had 4 periods of Basic English filled with kids who were low achievers and/or in their 1st year of transitioning out of a special ed classroom.
Aside from my personal experiences, if you have kids, you should really watch this show. It makes you confront the truly sad shape our public schools are in and helps you truly value the heroes, both child and adult, that make it work anyway. Danza is having a challenging time with these kids; this is no easy feat for him. Just seeing what he's up against keeps my eyes glued to the screen and truly sad when each episode ends. It airs every Friday night at 10pm on A&E. Check your local listings or watch it online. You can even follow the show on Facebook!