In October, I started a thread on Etsy called 10 Ways to Make the Most Out of Every Sale. After getting a ton of feedback from other sellers, two questions kept emerging surrounding the option of using PayPal as a mailing list. Here are the answers:
First, PayPal allows Premier account holders to collect email addresses for their mailing list. To do this, log into PayPal and go to: My Account/Profile/Selling Preferences/Custom Payment Pages/Option tab --> scroll down to see mailing list option. If you don't have a Premier account, just upgrade. It's free and easy. Here's where to go to set it up if you have a Premier Account:
Constant Contact, iContact, Mail Chimp, and Bravenet. I personally use Constant Contact. It costs me $25 a month, but I like their interface the templates the best.
Here's what it looks like on the PayPal side when someone signs up:
Hope this helps everybody!