Monday, November 8, 2010

How to Use PayPal to Create a Mailing List

In October, I started a thread on Etsy called 10 Ways to Make the Most Out of Every Sale.  After getting a ton of feedback from other sellers, two questions kept emerging surrounding the option of using PayPal as a mailing list.  Here are the answers:

First, PayPal allows Premier account holders to collect email addresses for their mailing list.  To do this, log into PayPal and go to: My Account/Profile/Selling Preferences/Custom Payment Pages/Option tab --> scroll down to see mailing list option.  If you don't have a Premier account, just upgrade.  It's free and easy.  Here's where to go to set it up if you have a Premier Account:

As you collect your names, add them to your mailing list.  PayPal doesn't create a mailing list function for you; it's just helping you add names.  You have to choose an interface to use that has an unsubscribe option.  There are tons to choose from, some free, some not.  Most have a free trial period if they cost money.  Some vendors are:  Constant Contact, iContact, Mail Chimp, and Bravenet.  I personally use Constant Contact.  It costs me $25 a month, but I like their interface the templates the best. 

Here's what it looks like on the PayPal side when someone signs up:

As you can see that's also where folks answers to your customer service question appear.  That can be set up on the same page as the mailing list question.

Hope this helps everybody!

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